Why we (business entrepreneurs’) should be aware of social issues

Social issues do interfere with business issues, so the very concept cannot be ignored in a corporate world. No doubt politics do influence social issues but understanding them would help any business to take a safe and effective steps. Each day is brand new day and with each day new laws, regulations , awareness , educational programs , developments take place and with the technology growing @ 3 Gen speed rate and with the slogans popping every other day like ‘karlo duniya muthi mein’, produces opportunities and threats alongside. The emergence of middle class as a powerful socio-economic group in the Indian market needs special attention by the business enterprises.

Business should look strategically into social areas. According to the author of The Corporate Impact of “Addressing on Social Issues ,Alan Dabbs , if they (business) choose to view these social management efforts as an investment rather than an expense, they may well acquire a competitive advantage over companies.” Their influence is enormous and dynamic. Cultural factors contribute for creation of new social environment.

We live in a socio-political-economic system and among all these; ‘social aspect’ must be paid much attention. At the end of the day we ‘build relationships’ with public and ‘create an image’ among public, , hence one by now must have understood the dependence of our business on social and cultural aspects is wide and multi-dimensional. The case study of Camisea natural gas development project stated that with the detailed analysis of key industry-related social issues and processes made a financial sense to them. In value terms, the benefit they expected to fetch was to surpass the cost investment by approximately US$50 million.

To succeed in public relations domain one should always strive to work in a certain environment rather in a suspicious, doubt, lack of friendliness or hatred relations.